Anyone Can Sell
“I can’t sell”, I hear you say. Nonsense, everybody can sell. If you ever got hired, sold your car or sold yourself to another person (ie. got married or formed a relationship), you have proven your ability to sell. We sell ideas to other people all the time, we just don’t see it as selling.
The role of a sales professional is to find out what the prospect wants rather than whether the customer wants something at all. Once this is done, a sales professional should then help the customer satisfy that need to the customers’ satisfaction. The principle skills a successful salesperson needs are:
* Putting your customers in a acceptance state of mind, making them feel at ease and unpressured.
* Showing interest in their questions or needs.
* Using opinions as selling points (both yours and theirs).
* Supplying facts and helpful data.
* Answering objections in a positive way and never becoming defensive or aggressive.
* Seeing things from the customer’s point of view.
* Suggesting additional products or services.(Value adding)
* Building repeat business.
It’s important that you learn to apply these techniques, although if you use tact, friendliness, honesty and you know what you’re talking about, you’re 90% there. Not very hard when you consider it.
I know of quite a few owners of small businesses that would never consider themselves sales people but have remarkable success at selling their products and services by just being themselves. Is this being a good sales person? Probably.
An old friend of mine, Rastass owns a applicance business in one of Sydney’s trendier suburbs. He spent many years of his life working for the ADF. It never ceases to amaze me, and his business partner, how this “untrained” person can sell products by just being himself. He is a natural salesman.
On the days he looks after the business instead of his partner, the results are always up compared to when he’s not there. If you were to ask him if he thought he was a good salesman he would probably say no, but the sales figures speak for themselves.
He does it by being a friendly, genuine person that loves a joke and a chat with his customers. Most of his customers would never go elsewhere because they like him. I’m sure even if he put his prices up, he would still attract the same clients because they have a relationship with him. They feel good about shopping at his shop; he makes sure they do. Everybody can sell, simply use your own personality and be friendly and courteous. Treat customers the way you would like to be treated.
Top sales people make a point of remembering regular customers’ names, ensuring each time they come to the store they receive a small discount or offering other little extras like helping them to the car with their parcels. As I mentioned before with my friend, he fosters friendships with his regular customers. This fosters loyalty to the business by the customer, quite often regardless of price, because they get preferential treatment. You’ve probably had the feeling yourself when you constantly use a particular business and each time you walk in the people don’t just ask for the order.
Generally, sales people feel awkward about asking the customer for the order. These sales people will never be really successful in sales. A lot of sales are lost simply because the sales person doesn’t put the onus back on the customer to make a decision, they simply leave the decision up in the air which allows the potential customer to quietly move out the door without having to commit themselves to a buying decision. How many times do you do this? I do it all the time and think to myself, “I’m glad nobody put me under pressure, I probably would have spent money”.
This article supplied by forex trading, sale training course and web designer brisbane.
Sphere: Related ContentForex Trading and You
Oil, Gold and the foreign currency exchange market are three different markets that are reliant on each other. If you want to learn about Forex trading, knowing what one does relative to another may give you an insight where the other markets may be heading. It would be greatly advantageous to become familiar with those different markets as a trader and have some Forex education.
Let’s have a look at those intertwined markets and how they are all interconnected.
GOLD
There is an inverse correlation for markets such as gold or oil that are priced in U.S. dollars in the finance world. When the U.S. dollar declines, not only do foreign currencies rise, but gold prices also rise. Studies have shown a negative correlation between gold and the dollar that is, they almost never move in together, but almost always move in different directions.
The value of EUR/USD versus gold prices, on the other hand, shows a very high positive correlation, this means that the value of the euro and gold prices often go hand-in-hand, suggesting these markets are both better off when funds are flowing away from the U.S. dollar.
Gold prices may be considered as an important indicator in looking at the forex market. A trend change in gold price may give a good indication to where the US dollar may be heading in the foreign exchange market.
OIL
A increase in crude prices directly relates to a weakness in the American. Foreign oil producers view the increase in oil prices as a way to maintain their purchasing power in U.S. dollar terms. Forex brokers will tell you to counter the impact of higher oil prices a weaker dollar could ultimately give rise to inflation.
Oil is a key commodity causing global economic growth, and oil prices and the foreign exchange have a key relationship in the global economy.
Now lets have a look at the impact an increase in oil prices may have on the different major currencies around the world.
Japan: Economy suffers as it relies on imports for most of its energy needs, therefore the Yen weakens.
UK: Benefit the economy as UK produces oil. British pound strengthens.
Oil in world business has a heavy impact on the Forex market. Thus any disturbance in supply is likely to affect the foreign exchange market.
Some of these factors may be terrorist attacks, natural disasters and political instability. In such times a shift from the dollar to the euro as the designated currency in crude oil could occur thus causing an immediate drop in the value of the U.S. dollar.
Gold and oil are not the only commodities affected by changes in forex values. Exports of agricultural commodities account for a large share of U.S. domestic income.
When the value of the dollar rises, it tends to limit buying interest from an importing nation as the commodity becomes less affordable in terms of that nation’s domestic currency.
When the value of the dollar declines, it reduces the price to an importing nation in terms of its currency and encourages it to buy more U.S. agricultural products. The influence that one market has on another market naturally shifts over time so these relationships are not static but should be the subject of ongoing study.
You as a Forex trader should be aware of the impact that those different markets have on the Forex. Though the changes may not happen quickly, it may however give you an insight on any possible trend changes in the near future. Happy trading. BSFT220409
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