Communicating a Service Offering in Cairns
Because services are not touchable, marketing messages for services achieve more than sell services. Communications make services more tangible, and present prospects something firm to make reference to.
As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for itself. Very few services speak for themselves at all.
We implicitly trust most products. We trust that our new tyres won’t blow out, our brown sugar will taste sweet, and our aspirin will relieve our headaches without bad side effects. But we are far less trusting and certain about most services.
We fret that our solicitors and web designers will toil on our behalf more than necessary, and bill more than necessary. We worry that the latest weight loss service will be useless, just like the two before it. We worry that our remodelers will pad their budget and finish weeks after they agreed to. We worry that the collection agency we engage for our service will harass our customers worth keeping and collect only a small part of our outstanding receivables.
So unlike communicating about products, talking about services must make the service more tangible and real, and must soothe the worried prospect. It’s not like selling Porsche automobiles.
For more information about services marketing and making services more concrete, visit Rob Johnson’s Twitter page. Sponsored by Rob Johnson of http://seocairns.seovoodoo.com.au/
Sphere: Related ContentBest Australian Online Shopping Sites Featured On New Portal
HelpMeSis.com.au is a brand new website that acts as a portal featuring the very best Australian online shopping sites and information websites. The comprehensive and well-researched website has been two years in the making and saves women valuable time and frustration by only showing the best and most relevant websites in each of the many categories.
After 2 years of meticulous research and web development, HelpMeSis.com.au was officially launched in Sydney on 1 January 2010. This comprehensive website acts as a useful portal for busy Australian women, showing them the very best Australian online shopping sites and information websites.
The extensive and informative guide to Australia’s best and most relevant websites was created to help time-poor women find quality products, information and services quickly and easily. Its launch was the culmination of two years of labour by former high school teacher Veronica Ryan.
“Over the past few years, I have visited and revisited many thousands of Australian websites and have hand picked hundreds of the very best to be included in the HelpMeSis website,” said Ms Ryan. “I have chosen these websites for their overall quality, integrity and security and their usefulness and relevance to Australian women,” she said.
The website listings and reviews have been organised into logical categories. Along with a logo, name, link to the site and description of products and services, Ms Ryan has also included practical details such as each company’s ABN and shipping information for shopping websites.
“To have all this information available on one website means women no longer need to visit dozens of individual websites first to find out exactly what they offer and whether they provide online shopping and Australia-wide shipping. They can compare all of this on the HelpMeSis website and only visit the most relevant website, saving them a great deal of time,” said Ms Ryan.
The manual selection process for included websites, together with the navigational simplicity of the portal, its sheer comprehensiveness, detailed information and overall relevance to Australian women, sets HelpMeSis apart from other online directories.
In addition to Australian shopping websites, the HelpMeSis portal also includes a number of themed information sections. A ‘Green Guide’ offers a great deal of information about green products and services and links to quality businesses that sell natural Australian organic products. The ‘Useful Information’ section provides answers to many common queries Australian women have. A complete ‘Parenting’ and baby shopping section gives links to Australian stores specialising in quality parenting & baby products and to sites offering expert information and advice for parents.
Other noteworthy sections on the HelpMeSis website include a ‘Health and Fitness’ section and a ‘Leisure’ section, which offers links to websites providing What’s On information for all Australian capital cities and the Gold Coast. The site further features a blog spot and people can sign up to receive an informative monthly HelpMeSis newsletter.
Men needn’t feel left out either, as Ms Ryan has also launched a ‘brother’ site, aptly named HelpMeBro.com.au where men can shop online at the best Australian online shopping sites. This guys-only site has many of the features of the women’s site but has been styled for men and doesn’t include any of the ‘girly’ content.
To find out more, please visit the HelpMeSis and HelpMeBro websites.
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