The Island of Zitny Ostrov - Slovakia
Ranging from Bratislava to Korman in southwestern Slovakia, Zitny Ostrov (Rye Island) is Europe’s largest river island. It is so immense that most tourists are not aware of being on an island. It lies between the Danube, and its slower flowing tributary the Little Danube, in the Danubian Plain.
Several rivers flow across it and the rich alluvial soil deposits make it the most fertile land in Slovakia. The island also contains central Europe’s largest storage of high quality drinking water and it has the warmest and driest weather in Slovakia.
A beautiful area of marshes, natural and man-made lakes and rich agricultural land, the south has been designated a Protected Landscape. The serene waters of the Little Danube provide excellent boating through the alluvial forests. While on the water, the controversial hydroelectric dam at Gabcikovo may also be visited.
Zitny Ostrov has two main towns, both of which have strong Hungarian cultural influences. DunajskA Streda has a majority Hungarian population, though the only reminder of a significant Jewish minority is a memorial erected in 1991. There is also signs of Bronze Age settlement here.
In the late 1990s the town centre was rebuilt with unique white buildings capped by towers and elaborate tiled roofs. A large thermal park offers year-round swimming in geothermal heated water.
Komarno, Slovakia’s main port, is located on the Hungarian border — a bridge leads into Hungarian Komarom, which used to be part of Komarno. Here 66% of the population speak Hungarian and the street signs are in two languages.
Europe Place is a large shopping and tourist centre built in a variety of European architectural forms. A native son of Komamo, Franz Lehar, is honoured with a biennial music festival, whilst the annual Komarno Days Festival celebrates Slovak and Hungarian culture.
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Sphere: Related ContentRaising Donations Using Direct Mail
A direct mail campaign is often the most cost effective way to reach many donors. Sending letters also is a simple way to raise money. There is no need to recruit, train, manage and motivate a large group of volunteers. A handful of people can run the entire operation. And you will find you will get a lot more volunteers to fold and stuff envelopes than to cold-call potential contributors. That’s not to say all one must do is write a letter, post or e-mail it, and wait for the returns.
What makes mail solicitations difficult is that they are one-sided. No allowance exists for a campaign worker to personally motivate prospects. The most enthusiastic letter simply cannot match the conversation between a skilled advocate and an open-minded potential donor. Lacking aggressive salesmanship, only minimum gifts can be expected, no matter how well written the solicitation letter and enclosures may be.
Here’s another angle to ponder. Assume that I’m a small-gift prospect with some interest in your endeavors. There’s a good chance that I’ll donate generously to your appeal if you knock on my door or phone because your enthusiasm and presentation will be hard to resist. And how many other organisations will solicit me in these ways? Very few. But send me a solicitation letter and you place your request in the midst of enormous competition for my same donation dollar. And because it’s a letter, I have little problem withstanding its impersonal nature. If your organisation is not among my very favorites, you won’t receive a contribution of any consequence.
You see, although I think highly of your project, I have a desk piled high with fundraising letters, from the best known national charities to all sorts of noteworthy sporting and local groups. I am overwhelmed with mail appeals. After sorting through them and making my top-ranked selections, I find my charitable budget is about depleted. But I still care about your cause, so here’s ten bucks to show you my heart’s in the right place.
With these factors as a downside, mail solicitations produce highly profitable income derived from small-gifts for organizations that plan and carry out meticulous programs. However, first-class mailing programs get extremely involved, both creatively and from a marketing standpoint. There are six elements to understand before considering a direct mail campaign:
1. Fundraising by mail is an ongoing component of annual fundraising programs. In capital campaigning, letter writing is a tool for wrapping up an appeal and giving thanks.
2. Ongoing mail appeals focus equally on retaining and upgrading present contributors while discovering and cultivating new prospects to make up for donors lost to attrition and to enlarge the group of donors. Present givers won’t always be an available source of funding.
3. Donors via mail don’t come free. Depending on the package, to obtain a new contributor, you can spend from $1.30 to $1.60 (or more) for each initial dollar raised from that person.
4. Mail programs are long-term propositions and instant financial rewards are unusual.
5. Be clear who you designate as a donor and who you label a prospect. Donors are people currently contributing to your charity. Someone who gave you a gift two years ago or a person who once contributed a painting to your auction are prospects, not donors. Get used to thinking of three distinct groups: current donors, past donor prospects, and new prospects.
6. Some prospects have more interest in and knowledge about an organisation than others. Cultivated potential donors are first approached because they represent the highest rate of return. For instance, a past donor prospect is a better bet to send you a new donation than someone who once came to a special event that you held. The person who came to the special event is more likely to fund you than someone who never heard of your group.
In planning a full scale mail campaign, don’t lose sight of the fundamental fundraising requirements. Make sure your project has compelling goals, high visibility, specific, attractive, and timely needs.
Additionally, make sure your group has start-up funds on hand for what can become a relatively large investment to get the program rolling. For example, depending on the scale of your operation, you might want to engage a letter shop or mail house to provide the many functions necessary to get your direct mail package to recipients. This is an expensive proposition.
Or you might opt to subscribe to an online software provider to help drive your mail program. Since the highest percentage of return comes from current contributors, they are the first group to target. If a goal is reachable by only contacting these people, expenses will be minimal and your problems will be solved. If that’s not realistic, additional prospects who might fund your project would need to be reached. That’s fine so long as you realize that their percentage of return will be far less than supporters.
For instance, you send a letter to current donors and perhaps {30|40|50} percent of them respond with {donations|gifts}. A letter sent to brand-new {potential donors|prospects} typically yields responses of around 0.5 percent to 2 percent. Until you’ve won over a new potential {donor|giver}, don’t expect relatively large {donations|contributions}. A return of 5 percent to 12 percent can be expected from present donors.
If your group, school or {sports club|club} is looking for fundraising ideas and easy fundraisers, have a look at Goldstar Gifts and Stationery’s easy to manage ideas for fundraising.
Sphere: Related ContentWelcome to Hong Kong
Hong Kong greets visitors from all over the world with a wide grin. The urban embodiment of the balancing act between Chinese and European cultures, Hong Kong has long been one of the most vibrant business centres on earth.
Few travel to Hong Kong for the sights; they come for business and excitement. Hong Kong is so lively it sizzles like the oil in the woks of its ubiquitous street vendors. Little has changed since the 1997 return of the British colony of Hong Kong to China. The city that flourished through co-operation between the Chinese and British societies is, if anything, more fascinating and vibrant than ever before.
Opium highs and wars.
In the early eighteenth century, the first British traders to arrive at what would be Hong Kong, found only a few fishing villages. Hong Kong had no importance at all within the Chinese Empire and had been ignored for centuries.
The British built a trade port here in 1711, and it thrived during the early nineteenth century when goods from China were in fashion in Europe.
As the fashion for things Chinese waned the British began to deal in opium instead, growing it in India and importing it illegally into China, where the Qing dynasty emperor had banned its sale. When the Chinese tried to halt the imports, the British responded with violence.
The resulting Opium Wars (1838-1856) were disastrous for China. In 1842, the British took control of the city of Hong Kong and it became a British colony. A 1898 pact with China made Hong Kong and 234 nearby islands a British protectorate for ninety-nine years. The treaty expired in 1997.
Negotiations took place in 1982 to modify the original agreement in order to protect Hong Kong’s special status. China had originally demanded control not only of the so-called “New Territories” around the city, but also of Hong Kong itself. Through a series of agreements and negotiations, the UK was able to prevent Hong Kong from being directly absorbed into mainland China. Instead, on 1 July 1997, Hong Kong was declared a Chinese Special Administrative Region.
Office Blocks and feng shui.
Hong Kong’s special status has allowed it to remain a modern economic city. Despite its visible modernity, traditional ways of life are never forgotten. The ancient Chinese art of feng shui is still used with new constructions, where measurements are configured according to lucky numbers and windows positioned so as to let prosperity in and bad luck out.
Skyscrapers loom where splendid colonial buildings once stood, only a few of which have remained. In the central district, the Cathedral of St. John, the former French Residence and the Legislative Council Building are among the few pre-modern buildings that remain.
Omnipresent Buddha.
Traditional life has a strong influence in the New Territories than in the city itself. Beautiful temple complexes abound, built in traditional style in tranquil settings. 10,000 Buddhas Monastery is one of the most frequented. This number represents “very many” or “countless” in Chinese, rather than a specific number of Buddhas.
In fact, there are more than 10,000, perhaps as many as 13,000. The enormous bronze Buddha towering above Lo Pin Monastery on the island of Lantau is the largest Buddha in the world, measuring 26 metres tall. Visitors can climb a steep path of 260 steps to reach it. The panoramic view from the top definitely rewards the effort, as does the spiritual enlightenment achieved along the way.
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Sphere: Related ContentGold, Oil, and Forex
Oil, Gold and the foreign currency exchange market are three different markets that have a lot in common. If you are into Forex trading, knowing what one does may give you an insight where the other markets may be heading. It would be useful to become familiar with those different markets as a trader and get some Forex education.
Let’s have a look at those intertwined markets and how they are all interconnected.
GOLD
There is an inverse correlation for markets such as gold or oil that are priced in U.S. dollars in the commodities markets. When the U.S. dollar declines, not only do foreign currencies increase in value, but gold prices also rise. Studies have shown a negative correlation between gold and the dollar that is, they almost never move in together, but almost always move in reverse directions.
The value of EUR/USD versus gold, on the other hand, shows a very high positive correlation, this means that the value of the euro and gold prices often go hand-in-hand, suggesting these markets are both beneficiaries when funds are flowing away from the U.S. dollar.
Gold prices may be considered as an important component in the analysis of the forex market. A trend change in gold price may give a good clue to where the US dollar may be heading in the Forex market.
OIL
A rise in crude prices directly relates to a weakness in the US. Foreign oil producers view the increase in oil prices as a way to maintain their purchasing power in U.S. dollar terms. Forex brokers will tell you to counter the impact of higher oil prices a weaker dollar could ultimately give rise to inflation.
Oil is a key commodity causing global economic growth, and oil prices and the foreign exchange have a key relationship in the global market.
Now lets have a look at the impact an increase in oil prices may have on the different major trading currencies around the world.
Japan: Economy suffers as it relies on imports for most of its energy needs, therefore the Yen weakens.
UK: Benefit the economy as UK produces oil. British pound strengthens.
Oil in world business has a heavy impact on the Forex market. Thus any disturbance in supply is likely to affect the foreign exchange market.
Some of these factors may be terrorist attacks, natural disasters and wars. In such times a shift from the dollar to the euro as the designated currency in crude oil could occur thus causing an immediate decline in the value of the U.S. dollar.
Gold and oil are not the only commodities affected by changes in forex rates. Exports of agricultural produce account for a large share of U.S. farm income.
When the value of the dollar rises, it tends to limit buying interest from an importing nation as the commodity becomes less affordable in terms of that nation’s domestic currency.
When the value of the dollar declines, it reduces the price to an importing nation in terms of its currency and encourages it to buy more U.S. agricultural products. The influence that one market has on another market naturally shifts over time so these relationships are not static but should be the subject of ongoing study.
You as a Forex trader should be aware of the influence that those different markets have on the Forex. Though the changes may not happen quickly, it may however tip you off on any possible trend changes in the near future. Happy trading. BSFT220409
Sphere: Related ContentDon’t Write Off Investing in Shares Just Yet
Some investors have a different view on sharemarket slumps. They see the low stock prices as a chance to buy a bargain.
During times of economic turbulence, it is our natural instinct to guard our assets and distance ourselves from risk. While this reaction is unsurprising, it can also mean missing out on profit opportunities created during crazy periods.
Warren Buffet, one of the world’s wealthiest investors, believes market downturns from another viewpoint, saying “Look at market swings as your friend rather than your foe; profit from folly rather than participate in it.”
Generally when we see a cheaper price for something we want we rush in for a bargain, however it can be quite the opposite with shares. Why is it that we treat stocks that have dropped in price with fear? Share prices of a listed company can drop for a number of factors.
Lately we have seen the stock values of a number of good companies with healthy balance sheets be negatively affected due to a rush to sell as a result of the economic crisis.
Despite the uncertain share trading environment, professional investors are constantly checking the market for buying opportunities. Many superannuation managers are searching to find shares in sound companies with strong balance sheets and dividends. For example Australian companies such as household names like David Jones have delivered strong profits after tax and dividends in 2008. However during 2008, David Jones’ share price fell by more than 30%.
Identifying opportunities
Not all businesses will be affected by the world economic crisis in the same way. Some industries are more prone to the business cycle than others.
Companies who deal in of basic goods and services continue on almost unchanged, for example we all need to eat - so food producers aren’t as affected as much as tourism, motor vehicle sales or luxury goods.
Australia’s population growth is at a 20 year peak and growing at 1.7% per annum. Australia’s growing population provides increasing demand for goods and services as people need food, housing, cars, and other staples. Unlike many overseas countries, Australia benefits from two key factors: a high population growth rate and a high demand for accommodation.
Population growth is nearly double that of the US while Germany has negative population growth. In America there is an over-supply of housing while Australia suffers from a lack of supply. The combination of limited housing and a rising population will create growing demand for housing which will support further construction and provide opportunities for the construction industry.
The value of companies
Many people view companies with falling share prices with fear, but we need to take a look under the bonnet of these companies to find out why. Have they borrowed heavily?
What industry are they in? Are they competitive against their peers? Only by answering these questions, can we know if their share value has fallen for valid reasons or if the company is indeed on sale.
When investing, many professional investors look for firms with high and maintainable returns, strong balance sheets and ongoing cash flow. These companies are more likely to outlast the volatility storm and may give you a greater return when the market moves into the next phase of recovery and
beyond.
Before you consider changing your investment, you should seek financial advice. Having a financial planner and a long-term financial plan can give you confidence to manage the effects of market cycles. With the right advice you can ensure your investments are structured to your risk profile and time horizon, giving you the certainty of knowing you’re doing what’s right for you. This article brought to you by a Brisbane business consultant who offers sales training courses and a web designer brisbane. Distribution by seo packages. BS1004
Sphere: Related ContentSales Training - Goal Setting Explained
Did you know that ‘Goal Setting’ is the secret to fulfilling ANY dream or desire you want in life? In many sales training courses goal setting is ignored.
Did you also know that SUPER Successful sales people use ‘Goals’ to attain the knowledge and wealth and sales success they have today?
Some of you reading this right now might agree and some of you might not. That decision is yours to make.
The reason people find it too hard to achieve their goals is simple because they’ve set their Long-Term goals before setting Short-Term ones, or they just didn’t plan their goals out carefully.
Goal setting strategies are VERY important, especially for those who want to achieve Long-Term goals.
Well, your in luck because I’m going to share five ‘Goal Setting’ techniques to help you realize your TRUE goals today.
Your only requirement is to keep an open mind.
So, with that said, lets go to Technique #1.
Technique #1. Start with Short-Term goals.
Sometimes, people start with short-term goals unconsciously.
Why unconsciously?
Some of them may have considered the goals to be long-term at the time they planned them; and after achieving a goal, they realize that they are in fact, looking forward to a longer one.
Some are contented with their short-term goals, but after a while will realize that they also need to attain long-term ones.
Short-term goals seem to be our starting point for our Long Term ones.
They also motivate the person to plan for longer goals, which will usually take some time before achieving them in full.
Technique #2. Make sure you really want the goal.
By this, you have to ask yourself: “Do I really want this goal and will this goal give me a better life?”
Answering this ONE question will give you more passion and motivation to achieve your goal.
Some people often recall their past to find out Why and How they came up with such goal.
Technique #3. Speak up.
What I mean by this is you shouldn’t keep your goals to yourself only. By sharing your goals with other people it’ll help you get the support you may need in order to fulfill them.
The problem that usually occurs though is some people are just too shy to tell others about their goals for reasons like they are afraid they cannot achieve them in the end, or they lack the courage to speak their minds.
This is not a good habit to get into because when the time comes that you really need their support, you will have a difficult time getting it.
You’ll then be left to achieve your goals all by yourself.
Don’t make this mistake.
Technique #4. Write down your goals.
This strategy is critical and more advisable for those who have a long list of goals.
After writing them down in as much detail, it is advisable that you review them on a daily to weekly basis because this will encourage and motivate you to achieving them, plus, this will also keep that vision of your goal alive.
Technique #5. Stay on track and never give up.
Reviewing notes will help open your mind to see if you are on the right track. While on track, you may have to face challenges that might change your personality.
A person who is overconfident might suddenly feel depressed after finding out that he is going the wrong way in achieving his goal.
Thus this might lead to abandoning the goal. Never be discouraged. Facing obstacles is a test on how passionate one is to realizing his or her goals.
There you have it. Give those a try and keep a visual picture in your mind everyday of you fulfilling that goal you desire so much.
For more information about sales training courses, visit sales-training-australia.com
Sphere: Related ContentTesting Your Company’s Service Positioning
Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your target market finds credible and appealing.
For example, one of our clients sells a wide range of bathrooms and home hardware to the public through shops. We wanted to find out what the right positioning for them could be - and then reflect it in their advertising.
Accordingly, a number of lines were written, each reflecting a different position. I am going to give you these lines with a brief indication as to how consumers reacted to them. This should prove thought-provoking if you ever feel tempted to brag or misrepresent what you offer.
- ‘The best DIY store in town’ - consumers appreciated that the stores were not DIY outlets, so this was seen as inaccurate.
- ‘The ideal home improvement store’ - consumers thought this dealt only in superlatives, which were glib and self-congratulatory.
- ‘The store for top quality home improvements at value for money prices’ - consumers thought this was not distinctive; it was overused phraseology; nor did it appear credible - people expect to pay a premium price for quality.
- ‘The home improvement store where service really is personal service’ - the idea of service was good news, but not enough; products had to be good, too. In any case, this claim was seen as something other stores like Marks & Spencer could make.
- ‘Find out what “the trade” has always known’ - people had mixed feelings about the trade. Some thought of it in association with craftsmanship; others thought of cheap workmanship and cowboy operators.
- ‘The store traditionally used by the trade’ - here the same negatives aroused by the previous trade line came up, though in a better sense because of the use of the word ‘traditionally’. One problem, however, is that the line implies such products need proper experience to install.
- ‘Made to last by us. Sold direct to you’ - this conveyed that the company was personally involved in the making of the products, as opposed to being an importer.
Moreover, the line was seen as patriotic, because it clearly meant these were British goods. It also conveyed craftsmanship, durability and the good value you get by buying direct. Readers also appreciated that the line was to the point, not gimmicky. This line came out on top.
Successful companies tend to have a clear positioning from which they rarely if ever deviate - and then only with great care. I make no apology for reintroducing American Express. It was positioned single-mindedly for many years as ‘the world’s most prestigious financial instrument for business travel or entertainment’. This positioning came out in everything American Express did. For instance, the letter sent out to entice new members which began: ‘Quite frankly the American Express card is not for everyone …’. This reflected the positioning so well that for many years in most countries of the world it was the most cost-effective direct mail used.
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Sphere: Related ContentMarketing Segmentation and the Rise of Database Marketing
Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly fragmented. Advertising and promotional tactics have become more regionalised and targeted to specific market segments.
The extraordinary expansion of media options to reach niche markets has been fully documented. Along with the growth of products and services and the segmentation of types of consumers has come an extraordinary proliferation of media. There are new kinds of media, new developments in the traditional media, and new uses for media. Increasingly, the new media are tools for targeting rather than for saturating the mass market.
Information and the role of the marketing database In the information age marketers are not only focusing on analysis, but also understand the value of information collection.
In the past, direct marketing has been distinguishable from other marketing disciplines because of its emphasis on initiating a direct relationship between a buyer and a supplier, a relationship that until recently centered primarily on the exchange of goods and services. However, in today’s market, exchanging information is becoming almost as important as exchanging goods and services. With rising costs, crowded supermarket shelves, and overstuffed mailboxes, smart marketers are not just efficiently consummating a sale, they are also providing a chance for customers to communicate with them.
Of all these changes surely the most revolutionary is the ability to store in the computer information about your prime prospects and customers and, in effect, create a database that becomes your private market. As the cost of accumulating and accessing the data drops, the ability to talk directly to your prospects and customers — and to build one-to-one relationships with them — will continue to grow.
The new marketing landscape The effects on consumers of overwhelming change and the acceleration of change in our time have been brilliantly documented by Hugh Mackay in Reinventing Australia: So apparent is our national malaise that it has become fashionable to talk about the Age of Anxiety.
For people given to applying labels to decades, the 1980s was popularly described as “The Anxious Eighties” and there is no doubt that the decade lived up to the promise of that rather anxious label. Australia has not been alone in all this. All around the Western world, social commentators have been impressed by the rising level of angst over the past 20 years. The mind and mood of consumers in the 2000s provide interesting challenges.
The growing number of market segments and the simultaneous increase in available products have made marketing much harder. Manufacturers are in a quandary about what to produce; retail merchandise buyers are overwhelmed by the task of product selection; and advertisers feel swamped trying to convey appropriate messages to so many market segments about so many products …companies are grappling with the fact that mass advertising campaigns have become less and less useful in reaching diverse groups of consumers.
Marketers must now fight to establish the relevance of their products in an extremely noisy marketplace. The marketing future will undoubtedly look different in another respect as well: customer information technologies will change the relative roles of retailers, manufacturers, and media companies.
Retailers have a natural advantage because they can directly measure customer response and get first option at the broadest range of information. Indeed, point-of-sale scanning systems have already played a significant role in shifting power from manufacturers to retailers.
Most important, the balance of power between large and small companies will change. As customer information technology becomes more prevalent, only those companies that can invest the resources and show technological leadership will succeed.
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Sphere: Related ContentShould you outsource sales management – the key considerations
No matter how great your product or service is, if you don’t have people using and buying what you produce, you go out of business. So how do you set up an efficient sales and marketing machine, on a limited budget? Do you have experience in sales management? Would you know how to maximize the potential of a good sales person?
So why is it important to have someone with sales management experience in a company? Those of you with sales experience will know the answers, however, if you do not have experience in sales, let me ask you the following questions; Low risk – low cost – high return!
Would you know the characteristics of a good sales person?
Can you easily spot when someone is telling you a lie?
If a sale was dragging on, would you know what questions to ask to find out why?
Have you ever been paid commission, do you think sales people are overpaid?
If a sales person was not performing, would you fire them and get a new sales person?
How would you define not performing, in the previous question?
Have you ever used and do you understand the value of a sales process?
The answers to questions like these come as second nature to an experienced Sales Director or Manager. Over 90% of the most successful companies in the world have experienced sales directors on their management board.
But what if you don’t have global ambitions, or just can’t afford to hire a full time sales manager? And even if you did want to hire one, how could you be sure that the person you hired would be worth the money?
How do you make the case for sales management outsourcing?
Like any purchasing decision, you need to ensure that you get value for money. If you bear in mind that the reason you would even consider investing in sales or marketing in the first place, is to increase revenue and profit, then do these calculations first.
How much additional revenue do you wish to generate, and by when. What is your margin on that? How much profit does that put in your pocket?
Now how much of that are you willing to spend? One of the issues apart from the loss of time and cash flow in making a mistake in hiring is the actual cost of hiring fees and monthly base salary. This is a cost even before a single additional sales is generated.
If you could get the sales execution focus of a sales director for a fraction of the monthly cost of a full time hire, paid them on performance and have the ability to part company on a month’s notice, without any employer liability – would that not be attractive.
If you said yes – than that is the beauty of outsourcing your sales management function.
Low risk – low cost – high return!
What do you get when you outsource sales management?
On a weekly basis, the sales manager will speak with the sales team, to determine the status of your sales opportunities. Everything in that meeting will be focused on closing sales, or ensuring opportunities are moving along the pipeline. The key advantages of this are as follows:
Identification of strengths and weaknesses amongst your sales team, whatever the size, ensuring you are maximising return for your spend
Shorten sales cycles, thus increasing revenue and cash flow
Optimise the time your sales team spend on given opportunities, so that they can spend more time closing profitable opportunities
Accurate information, based on sales both won and lost, which can be used by product planning and service teams.
Ongoing coaching and training based on your real opportunities, which makes your team the envy of the industry, and thus enables you to attract the best.
Identification of a team member who can take over the role of sales manager, so that you promote from within, which is fantastic for morale and motivation.
Several companies are already outsourcing their sales management function to 3R Sales and Marketing, for further information, take a look at sales management outsourcing.
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This article was written by Peter Lawless, founder of 3R Sales and Marketing. For previous articles like this, visit 3R’s Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.
Source: http://www.articletrader.com
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